It’s Social Media Week in Washington, DC with dozens of social media informational events taking place. Perhaps the most intriguing…
Basics Of Good Service Are Transferable
The basic elements of great customer service are, in fact, useful both inside and outside of one’s business. Let me share with…
What I Learned From Super Bowl Ads
5 days have passed since Super Bowl 47 brought a slew of ridiculously expensive ads. Now, I’m sharing what I…
Customer Service: Make It An Experience
Customer service is more important now than ever. Yes, it may sound like a cliché, but it’s true. One can’t…
Business Should Learn From Recent Athlete Fumbles
The tales of two high-profile athletes in the spotlight this week should leave us with a valuable lesson: don’t build…
Another Social Media Food Experiment
A national restaurant chain is relying solely on social media to promote its new ‘secret’ menu. Panera Bread has rolled…
Shane Goad: Digital Content | Social Media | On-Air Talent | Brand Management 