This book is very engaging. It is very informative. It is one that will make you think of things fit … More
Category: Book Review
Book Review: “Lean In”
I don’t think ‘getting ahead” is a gender-specific issue. If you work hard, success should come. I know it’s not … More
Book Review: “Unconscious Branding”
An ad agency exec has written a book sharing his interesting take on marketing. Douglas Van Praet claims we, as consumers, unknowingly … More
Book Review: “To Sell Is Human”
I’m switching gears a bit with this post. As the title indicates, I’d like to share my thoughts about the new … More
Shane Goad: Digital Content | Social Media | On-Air Talent | Brand Management 