A recent survey from Adobe found that a resounding number of respondents view marketing and PR as B.S. We shouldn’t write … More
Month: November 2012
The Importance Of Time In Marketing
Your message doesn’t matter if it doesn’t get delivered in time. I feel like that goes without saying, yet messages … More
Why Perception Matters More Than Reality
Perception is important. I think it’s safe to say perception is even more important than reality. In business and with personal affairs, how … More
Mobile Marketing Mojo
I’m a big fan of mobile marketing. Loved using it as an added component of reaching a radio audience. I hate … More
Making Change Happen
My 4 years as radio program director were the best four years of my life. They will shape my approach … More
An Essential Role For 2013 Success
I don’t typically get my news from The Huffington Post, but I have stumbled upon a great article from there about a masterful use … More
Shane Goad: Digital Content | Social Media | On-Air Talent | Brand Management 