Music With A Message

It’s been known forever: music connects with people. Thus, why marketers often use familiar songs in advertising. It’s very effective … More

A Pro’s Perspective on PR

Last evening I attended a lecture at Ball State University by Fleishman-Hillard Chairman (and former CEO) John Graham. He spoke … More

Expectations Are Everything

Expectations are everything. Really, think about it. Expectations help determine your satisfaction. Doesn’t matter if we’re talking about an interview, a … More

Setting Expectations

My first topic of discussion is expectations. That discussion will post shortly after this introductory blog entry. What frequency to … More