Music With A Message

It’s been known forever: music connects with people. Thus, why marketers often use familiar songs in advertising. It’s very effective…

A Pro’s Perspective on PR

Last evening I attended a lecture at Ball State University by Fleishman-Hillard Chairman (and former CEO) John Graham. He spoke…

Expectations Are Everything

Expectations are everything. Really, think about it. Expectations help determine your satisfaction. Doesn’t matter if we’re talking about an interview, a…

Setting Expectations

My first topic of discussion is expectations. That discussion will post shortly after this introductory blog entry. What frequency to…