The tales of two high-profile athletes in the spotlight this week should leave us with a valuable lesson: don’t build … More
Category: PR
Another Social Media Food Experiment
A national restaurant chain is relying solely on social media to promote its new ‘secret’ menu. Panera Bread has rolled … More
Bob Costas: Is Time Window or Platform to Blame?
NBC’s Bob Costas has found himself in hot water after doing something he does every Sunday night…deliver a brief commentary to … More
Engagement As A New Way Of Thinking
A recent survey from Adobe found that a resounding number of respondents view marketing and PR as B.S. We shouldn’t write … More
The Importance Of Time In Marketing
Your message doesn’t matter if it doesn’t get delivered in time. I feel like that goes without saying, yet messages … More
Why Perception Matters More Than Reality
Perception is important. I think it’s safe to say perception is even more important than reality. In business and with personal affairs, how … More
Shane Goad: Digital Content | Social Media | On-Air Talent | Brand Management 