5 days have passed since Super Bowl 47 brought a slew of ridiculously expensive ads. Now, I’m sharing what I … More
Category: Marketing
Another Social Media Food Experiment
A national restaurant chain is relying solely on social media to promote its new ‘secret’ menu. Panera Bread has rolled … More
Misleading Headlines Lead To Disappointment
Creative headlines will lead people to click a link, but if the headline is misleading you are at risk of hurting your … More
Engagement As A New Way Of Thinking
A recent survey from Adobe found that a resounding number of respondents view marketing and PR as B.S. We shouldn’t write … More
The Importance Of Time In Marketing
Your message doesn’t matter if it doesn’t get delivered in time. I feel like that goes without saying, yet messages … More
Why Perception Matters More Than Reality
Perception is important. I think it’s safe to say perception is even more important than reality. In business and with personal affairs, how … More
Shane Goad: Digital Content | Social Media | On-Air Talent | Brand Management 