Perception is important. I think it’s safe to say perception is even more important than reality. In business and with personal affairs, how … More
Author: shanegoad
Mobile Marketing Mojo
I’m a big fan of mobile marketing. Loved using it as an added component of reaching a radio audience. I hate … More
Making Change Happen
My 4 years as radio program director were the best four years of my life. They will shape my approach … More
An Essential Role For 2013 Success
I don’t typically get my news from The Huffington Post, but I have stumbled upon a great article from there about a masterful use … More
A Wasted Web
We’ve all seen it, websites for businesses, companies, organizations that serve no purpose. Wait, let me rephrase that: we’ve all … More
Help Needed For Help Wanted
A job search can reveal a lot about a job seeker. How many jobs are they willing to look at before … More
Shane Goad: Digital Content | Social Media | On-Air Talent | Brand Management 