I’ve said many times that the best product doesn’t always win. I’ve blogged before about the need of positioning yourself as being…
Parallels Of Managing People And Marketing
From my experience, there are 3 keys to building and managing a winning team. Ironically, these keys also apply to marketing.…
Book Review: “Lean In”
I don’t think ‘getting ahead” is a gender-specific issue. If you work hard, success should come. I know it’s not…
Making The Case For Maintaining A Personal Website
A recently unemployed friend of mine noticed I had a personal website and asked if it was working. I admit…
How The Cleveland Clinic Corrected A Failed Facebook Plan
Health care at the Cleveland Clinic has been classified as top-notch for many years, but social media efforts there were not…
Book Review: “Unconscious Branding”
An ad agency exec has written a book sharing his interesting take on marketing. Douglas Van Praet claims we, as consumers, unknowingly…
Shane Goad: Digital Content | Social Media | On-Air Talent | Brand Management 