A Broken Record: Content Is Still King

When it comes to media programming, marketing campaigns, and public relations efforts, content reigns supreme. I (and many others) have … More

Keeping Your Brand Relevant

I’ve said many times that the best product doesn’t always win. I’ve blogged before about the need of positioning yourself as being … More

From my experience, there are 3 keys to building and managing a winning team. Ironically, these keys also apply to marketing. … More

A recently unemployed friend of mine noticed I had a personal website and asked if it was working. I admit … More

An ad agency exec has written a book sharing his interesting take on marketing. Douglas Van Praet claims we, as consumers, unknowingly … More