Creative headlines will lead people to click a link, but if the headline is misleading you are at risk of hurting your … More
Author: shanegoad
Why Easy Is Essential
The above statement is applicable to various industries. Ease of use is vital a positive customer experience. Let me share with … More
Social Media Experiment Creates Buzz
What started as a silly Facebook post is turning into a perfume cooked up by the creative folks at Pizza … More
Bob Costas: Is Time Window or Platform to Blame?
NBC’s Bob Costas has found himself in hot water after doing something he does every Sunday night…deliver a brief commentary to … More
Engagement As A New Way Of Thinking
A recent survey from Adobe found that a resounding number of respondents view marketing and PR as B.S. We shouldn’t write … More
The Importance Of Time In Marketing
Your message doesn’t matter if it doesn’t get delivered in time. I feel like that goes without saying, yet messages … More
Shane Goad: Digital Content | Social Media | On-Air Talent | Brand Management 